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About Gold & Gold Jewelry

 
 

     

    Have you ever wondered why gold jewelry is so popular and desirable,
    not to mention expensive? A look into the history of gold reveals
    how people of every culture, time period, and nation have fought wars
    and built fortunes based on the allure of gold. Pronounced a symbol of
    wealth and power since ancient times, gold still proves to be one of
    the most coveted metals today. Its brilliance inspired the Incas to cover
    every wall of its magnificent Temple of the Sun in gold in the 14th
    century. Its riches inspired Cortes to defeat Montezuma and seize the
    Aztec's vast gold stores in the 15th century. And its contagious fever
    captivated thousands to migrate west for the California Gold Rush in 1848.
     

    Gold jewelry, though a mass-marketed product today, occupies a rich
    history that dates back to the beginning of civilization. Following the
    fall of the Roman Empire, the mining and production of gold halted for
    nearly 1000 years until the Spanish discovered America in 1492. Cortes
    invaded Mexico and seized its gold treasures in an effort to revive
    Spain's economy in 1519. In 1531, Pizarro invaded Peru and captured
    the Incas' ruler Atahualpa, immediately melting down the Inca's golden
    artifacts to ship back to Spain. Earlier on, the Incas, who considered
    gold "the sweat of the sun," conquered the Chimu Empire and made the
    Chimu goldsmiths cover every inch of The Temple of the Sun's walls in gold.
     

    Though the Spanish conquerors exhausted gold artifacts and mines,
    over 90% of the world's gold has been produced since the gold rush of
    1848. Gold mining took on a much larger dimension after the discovery
    of Sutter's Mill on the American River in 1848. Soon after, gold was
    discovered in Australia and South Africa. These discoveries and supplementary
    increase in gold supply marked a turning point-gold, once a rare metal
    afforded only by royalty was now more attainable by people of all classes.
     

    In modern day, Italy has remained at the forefront of the gold jewelry
    industry. The Italian Renaissance coincided with the discoveries of the
    new sources of gold, and wealthy Italian patrons supported goldsmiths as
    they did painters and sculptors. Today, factories that automate hundreds
    of machines that "knit" gold wire into chain flourish in the towns of
    Aires, Geneve, and Vicenza.

    Pihder said it best nearly 2,500 years ago when he wrote, "Gold is the
    child of Zeus, neither moth nor rust devoureth it." Indeed, its beauty is
    timeless and materiality enduring, proving a powerful combination that
    will ensure gold's coveted stature through time.
     

     
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0.50 Ctw. Diamond, 14K White Gold

Circle Pendant, SI3-I1 Clarity, H-I Color

Retail:  $629.00 Canadian

Retail:  $549.00 U.S.

$169.00 Canadian $

$149.00 U.S. $

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0.50 Ctw. Diamond, 14K Gold

Circle Pendant, SI3-I1 Clarity, H-I Color

Retail:  $629.00 Canadian

Retail:  $549.00 U.S.

$169.00 Canadian $

$149.00 U.S. $
view details


0.75 ctw. Circle Diamond Pendant and Chain,

10K White Gold

Retail Price:  $863.00 Canadian $

Retail Price:  $750.00 U.S. $

$199.00 Canadian $

$179.00 U.S. $

view details

 

DIAMOND STUD EARRINGS ON SALE

 

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Diamond Clearance

 
0.75 Ctw. Diamond Pendant and Necklace
Retail $899.00 U.S.$
Retail $959.00 CAD $
78% OFF
$199.00 U.S. $
$219.00 CAD $

view details



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